VPB Intake · Stolan Acres

Step 01 · Route

Where does your brand meet the world?

Pick the closest fit. It shapes the questions ahead.

One honest conversation. About 25 minutes.

Step 02 · Basics

Tell us who you are.

The bare facts. You, your brand, where to send the deliverables.

Your name

Brand or business name

Email

Where do you work? City + neighborhood, region, or virtual

Step 03 · Who you are

The ground the brand stands on.

Answer the way you would talk to a friend in a booth. Specifics beat polish. We listen for the specifics.

Q01 · Territory · Where exactly do you do your work?

Q02 · Lineage · What family or personal history sits underneath the work?

Q03 · Process · What is the one thing you do that no competitor does?

Step 04 · Who it's for

The people, and the feeling.

A brand is a promise to specific people. Name them like people, not demographics.

Q04 · Who is this for? Describe your best customer like a person you know

Q05 · The feeling · When someone encounters your brand, what should it FEEL like?

Q06 · Refusal target · Who would you turn away as a client?

Step 05 · The signal

The numbers and the line.

Your proof, the line on your sign, and what you refuse to be.

Q07 · Numbers · What 3 numbers prove your model works?

Q08 · Tagline seed · Six words on the sign / bag / wrap. What do they say?

Q09 · Refusal · What kind of operator in your field are you NOT?

Q10 · Anti-reference · One brand you would never want to be confused with

Step 06 · Your world ·

Now the questions only your industry gets.

Answer in your own words. Real names, real prices.

Step 07 · The mark

Do you have a logo?

Either answer is right. Yes means we honor it and build around it. No means we start from your colors and your story.

Yes, I have one

Upload it. We keep your colors and your rules, and we never redraw it without asking.

No, not yet

That is fine. Tell us what you picture, and we take it from there.

Upload your logo (PNG / JPG / SVG)

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Drop or clickWe keep it exactly as it is

Any rules that come with it? Colors that are sacred, versions you hate, a story behind it

What form should the mark lean toward?

What weight should it carry?

Anything from your world that could live in the mark? An object, a shape, a landmark

Step 08 · Your palette lives here

Show us what already exists.

Photos of your real world. Not hero shots. Evidence: light, materials, texture.

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The placeThe room, the block, the field, the light

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Materials & objectsWhat you make, use, sell

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Anti-referencesBrands you do NOT want to look like

Anything to say about color? A color you love, one you are done with, a direction

Step 09 · Voice

Three short writes. In your voice.

Do not edit. Do not polish. Type the way you talk. We read these to hear how you actually sound.

Sample 01 · How you describe what you do

You ran into a neighbor at the grocery store and they asked what you do for work. Type your answer.

Sample 02 · How you handle an objection

A customer says your price is too high. Type your exact response.

Sample 03 · How you sign an email

Type your last email's PS or sign-off, word for word.

Intake received. Thank you.

We received your intake. We read every word, and we'll be in touch to schedule your call.

Questions? Email the studio →